Song Ji-hyo’s Lingerie Brand Gets Boost from Kim Jong-kook and Ji Ye-eun?
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Kim Jong-kook’s Impact
On May 3, a video titled “Running Man Ji-hyo’s First-Ever Vlog Revealed! The Life of CEO Nina Song” was uploaded to the YouTube channel of “Running Man” star Ji Suk-jin.
In the video, Song Ji-hyo, who recently became the CEO of an underwear brand, decided to personally make pajamas for Ji Seok-jin. After measuring his body size herself, she held a meeting about the pajamas at the office, went to Dongdaemun Market the next day to select fabric, and returned to the office to cut the fabric herself.
A few days later, Ji Seok-jin visited the office to receive the pajamas Song Ji-hyo had made. He asked the staff, “Are sales going up a bit?”, to which the staff mentioned Song Ji-hyo’s appearance on Kim Jong-kook’s YouTube channel, saying, “Thanks to that, sales have increased.”
Previously, Song Ji-hyo had confessed on SBS’s “Running Man” in February that despite preparing for 8 years to start her business, she was only receiving 1–2 orders per day.
Ji Ye-eun’s Support
Meanwhile, it was previously revealed that actress Ji Ye-eun has thrown her full support behind Song Ji-hyo’s lingerie brand, giving it a glowing endorsement that’s quickly catching fans’ attention.
On the April 22 episode of the YouTube show Jimotdaero Table (M-Dromeda Studio), titled “Ji Ye-eun Loses Her Taste vs. Song Ji-hyo Loses Her Logic,” the two actresses opened up about personal experiences, including Ji-hyo’s lesser-known journey as a lingerie entrepreneur.
When asked what sparked her brand’s creation, Running Man veteran Song Ji-hyo revealed, “I looked at women’s underwear and thought, ‘Some of these are so fancy, I can’t even see myself wearing them.’ So I decided to make something just for me, something truly comfortable. I’ve been working on it for eight years.”
Ji Ye-eun didn’t hold back her admiration. “Buy her lingerie. Seriously. I threw out all my old underwear and replaced it with hers, it’s that comfortable.”
The pair even joked they were wearing the brand during the shoot, briefly posing in a playful runway moment. The episode gave fans a humorous yet heartfelt glimpse into Song Ji-hyo’s passion project.
Song Ji-hyo, despite making waves with a viral lingerie photoshoot earlier this year, recently revealed the tough reality behind her business journey. On Gym Jong-kook, she shared that after eight years of preparation, sourcing fabrics, sewing, and launching a company, sales have been a struggle.
With just a few orders daily, the Running Man star admitted it’s been challenging but remains determined to persevere, saying, “I’ll keep doing my best.”
With Ji Ye-eun now singing its praises and fans showing growing curiosity, Song Ji-hyo’s lingerie brand may be turning a new corner, one order at a time.